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This site magipics.com.au states the following, "We make extraordinary animations for your project." We noticed that the webpage also stated " All aspects of each project, from the concept art and storyboarding to the finished product are handled in-house, using an efficient reviewing process appreciated by clients." It also stated " With a solid scientific knowledge base Mats Björklund, the director of Magipics, has a PhD in MedicineBiotechnology, the client list is dominated by scientific, biomedical, technological and educational organisations." The header had animation as the highest ranking keyword. It was followed by illustration, scientific animation, and scientific animations which isn't as ranked as highly as animation. The next words the site used was biotech animation. biomedical animation was also included but might not be seen by web crawlers.